In 2024, we partnered with a bootstrapped outdoor DTC e-commerce brand to scale their online presence and revenue through strategic META advertising.
280%
YoY Growth Through META Ads
Case Studies
The Challenge
The brand was generating moderate sales in 2023 but lacked a robust paid media strategy and wanted to aggressively grow without sacrificing efficiency.
The problem?
A business selling high-ticket products struggled with unprofitable customer acquisition. Their marketing strategy was heavily skewed towards remarketing, indicating fundamental challenges in new customer attraction and conversion.
Challenges
High Average Order Value (AOV) product
Ineffective initial customer acquisition
Disproportionate spending on remarketing
Limited growth potential
The Approach
We launched a full-funnel META ads strategy focused on:
Creative testing and iteration based on customer personas
Retargeting warm audiences to increase conversion rates
Leveraging high-performing UGC and video content
Scaling top-performing campaigns with real-time optimization
Used media buying that maximized profit
Growth Marketing Calendar
Developed comprehensive marketing timeline
Aligned campaigns with seasonal purchase behaviors
Created strategic touchpoints for potential customers
Seasonality-Driven Offers
Created a structured, data-driven marketing timeline
Designed targeted promotions matching seasonal trends
Created compelling value propositions for different customer segments
Increased offer relevance and appeal
Creative Optimization
Tripled creative testing volume
Rapid iteration and performance analysis
Identified high-converting ad variations
280% increase in total sales: $2.49M → $3.15M gross sales
Results
280% increase in total sales ($2.49M → $3.15M gross sales)
247% growth in orders fulfilled
22% increase in returning customer rate
June sales alone grew 168% YoY ($58,926 → $158,141)
